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July 4, 2008 'Per click' marketing.Direct Internet marketing can be an extrememly effective way of reaching an audience of people who are searching for your specific product online. By paying for the clicks you receive from search engines and shopping comparison sites, your return on investment (ROI) can be very much higher than for other forms of online marketing (like banner advertising) and it is much easier to track and record the effectiveness of a campaign when compared with traditional print media. Generally speaking, higher value or higher margin goods will be more suited to this type of marketing. It is sometimes the case that advertisers will not list their entire product range by this method and may exclude lower margin goods from being advertised in this way. The great advantage of this type of advertising is the ability to deep link to specific, targetted pages on your website, containing products that visitors want to purchase. The type of paid listing providers fall loosely into two categories. |
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