May 9, 2008

Frequently Asked Questions

In order to understand what makes a search engine rank one website above another, you might find it useful to review the following questions - they are ones we get asked a lot. These pages are written so that they can be understood by the average web user - you don't need any knowledge of web design to understand them as each term is explained fully.

If you are from a more technical background and want to understand more about search engine optimisation, there are many sites which deal with this subject in great detail: one of the most well known being: search engine watch, edited by Danny Sullivan, one of the worlds leading search engine optimisation experts.

• How do search engines work?
   
• What are meta tags?
   
• How important are keywords and phrases?
   
• What is the difference between a search engine and a directory?
   
• Are you able to guarantee me number one position on google?
   
• What is pay per click?
   
• My site uses frames, is this a problem?
   
• What are there problems associated with sites using 'Flash'?
   
• My database driven site has pages which use "?" or "&" in the web address. Is that bad?
   
• Should I buy more domain names to point at my site?
   

For further information on what we can do to improve your website's ranking on search engines, contact us for an informal outline proposal.