Search Engine Optimisation

one UP specialise in search engine optimisation - the process of fine tuning your website's content to maximise it's chances of being found on a search engine. Optimisation can bring marked improvements in the number of visitors coming to your site, and consequently boost sales for your online business.

Your website needs search engine optimisation because your competitors rank more highly than you!

Three quarters of all online purchasing occurs as a result of search engine queries - most people search for a keyword or phrase, and find what they are looking for in the top 2 pages of results. The higher your search engine placement, the more chances your site has of being a potential buyer's final destination. With online sales increasing month on month (January 2005 UK sales were £1.3 billion, an increase of 21% on the same period last year,) can you afford to do without search engine optimisation?

Search engine optimisation techniques

The first step to achieving good search engine placement is to have a quality website, containing plenty of relevant content. Ensuring your site is well laid out and easy to navigate will improve your chances of converting a window shopper into a buyer.

Sourcing quality inbound links is also a part of the search engine optimisation process; web pages that reference your site give you search engine kudos.

By having one UP perform search engine optimisation on your site, your content will be presented to the search engines in the way most likely to improve your position. We have over 3 years experience of search engine optimisation for a wide range of clients - so if you are developing a new website or need to give your current site a boost - call us on 0845 145 0027.